Why IU's Mike Woodson hire is about much more than winning games

Indiana University didn't just hire former Hoosiers standout Mike Woodson to turn around the school's struggling basketball program; it also brought reinforcements. Thad Matta and Dane Fife are joining Woodson in the effort to bring glory back to IU.

Mason King talks with IBJ reporter Anthony Schoettle about why IU Athletic Director Scott Dolson put together the team he did and how the strategy could get big-money donors excited again.

It's all about bringing different generations of IU fans back into the fold.

To read more about Dolson's effort, check out Anthony's story at IBJ.com.