IBJ Podcast: What will it take to turn the Brickyard 400 around?
Aug 26th, 2018 by ibjpodcast
NASCAR's Brickyard 400 drew a crowd of 275,000 people when it debuted at the Indianapolis Motor Speedway in 1994. And it came at a great time, as then-Speedway President Tony George created the Indy Racing League, which depressed Indy 500 interest for years.
But fast forward 25 years and the Brickyard 400 is facing its own issues. Last year, only about 70,000 people attended the race — although it did turn a profit.
Host Mason King interviews IMS President Doug Boles about the track's efforts to turn the race around — including moving it to a cooler date and adding a dirt-track race. And then King talks with IBJ's Anthony Schoettle about whether those efforts are likely to work.
Read Anthony's story about the Brickyard 400 for even more information.